Opinion: Sheffield Wednesday's season opener brings wizardry and worries

An opening day away day in sunny Brighton is about as idyllic an Owls match as you can attend, and a 1-0 win amongst a healthy 2,600 roaring Wednesdayites added to the feeling this was the perfect match day. As an 'exiled' fan living in London, a southern season opener was an extra treat. 

Classic new season optimism has been tempered by the prolonged delays to Hafiz Mammadov's takeover of the club, handled in the inimitable Wednesday style (announce the done deal first, flail in public later. This is, after all, a club which sacked its manager on Christmas Eve 1973). 

But the matter was shoved aside for the first Saturday of the season and signs were encouraging. The defence, consisting of Loovens and Sam Hutchinson, looked solid. It was an unusual feeling to see Wednesday defenders calmly intercepting through balls and nipping in with tidy tackles. 

Hutchinson, making a remarkable return after retiring four years ago and signing following a loan spell last season, simply looks a class act. He's clearly a player who reads the game well, can pass and play comfortably in defence or midfield, which he did in the second half. Like Majid Bougherra before him, I'd take a short spell with a classy defender like Hutchinson than a more dedicated long-term centre back lumbering towards the end of their career. The Owls are increasingly a club typified by their reliance on players at the club for short stints so we should embrace this positive.

The game itself was unspectacular. We were under the cosh in the opening stages but Brighton, spearheaded by former blue and white wizard Chris O'Grady, couldn't rustle up much on target. Likewise, Giles Coke's wonder strike came as a bolt from the blue, not least for my wife - attending her first Owls match - who was distracted by a kid coming past to go to the loo and missed it all together.

Seeing Wednesday through Anna's eyes was an interesting experience. She was puzzled by their choices in the final third; confused - as was I - as to how Nuhiu could be a professional athlete given his lack of pace and exasperated by the Owls' lack of ambition to seek a second goal even after Brighton had a man sent off.  And it definitely brought home that almost all of our songs are about United. Whether I'll convince her to come often I'm not too sure but the ever reliable funny, fun and vocal nature of our support seemed to make the day. That, and a trip to the shops in nearby Lewes. 

Ultimately it was a lucky win for Wednesday who were outplayed at times and lacked endeavour going forward. Stevie May's arrival from St Johnstone could be vital to an attack which lacked bite with the immobile Nuhiu short of swift players to bring into play while Gary Madine remains unproven at this level. But if the Owls can build on a defence which looked, at least in this match, more solid than in recent years, perhaps this could be a season to remember.

As for the takeover, I'm conflicted. Clearly the squad needs investment, and Hillsborough does too (the Amex's shiny facilities highlight this), but ceding control of our club to dubious overseas ownership with no link to the club does not sit well with me. I'm aware the realities of the modern game mean this second option is likely to happen sooner or later and the idea of this squad achieving promotion appears very fanciful. 

A promising start then, but plenty of questions over the future remain.

Could Bosnia's swashbuckling march to the World Cup win them new fans?

Bosnia-Herzegovenia qualification for their first World Cup on the same night as England secured their place in Brazil, sent the football hipster crowd abuzz with chatter of the eastern European nation's debut, rather than the Three Lions. Alex Lawson reports on why Bosnia's maiden tournament has caught the imagination. 

Bosnia lost their opening match 2-1 to Argentina

When star man Edin Dežko hit out at Bosnia-Herzegovenia manager Safet Sušic following a 2-0 friendly defeat to Egypt in March, it was typical of the fiery nature of their team spirit. Dežko, fresh from a title-wining season with Manchester City in which he played an unexpected starring role, has led from the front in a national team typified by military precision and oppressive attacking flair with 10 goals in qualifying.

Sušic has drilled his squad hard and his retort to Džeko's complaints that he was not taken off when he asked due to injury was "he will play when I tell him to play. I decide. I don't care if I have the players' support". Bobby Robson, he's not. 

Sušic, a legend as a player with Paris St Germain, has perhaps been hardened by previous attempts to reach major tournaments. Bosnia were denied a place in the 2010 World Cup and Euro 2012 by Portugal and will be keen to avoid Ronaldo and his Iberian troop who overcame Zlatan Ibrahimović's Sweden to reach the tournament. 

Bosnia have quickly become the discerning football fan's choice. Sušic has created a slick brand of football with an adventurous 4-1-3-2 formation which has snared them 30 goals in 10 qualifying matches, albeit with a leaky defence. In a tenacious qualifying campaign, they outmuscled the sturdy Greeks and Lithuania to reach the finals as group winners.

Neutrals will also be enticed by what making their World Cup debut means for the tiny country with a population of 3.8 million. The war torn 22-year-old nation has had little to shout about since it was borne out of the former Yugoslavia and local reports suggest the country is abuzz with anticipation ahead of the tournament. Bosnia and Stock City keeper Asmir Begovic has spoken of the immense joy of giving something positive to a country which has suffered "years of trouble, hurt and pain." Džeko himself overcame a childhood in the country's capital of Sarajevo typified by attacks on the city.

So what of the team prospects? In what appears a relatively average group containing Argentina, Nigeria and Iran, Bosnia have been widely tipped to take the second qualifying spot behind many pundit's tournament favourites, Argentina. Their brand of attacking football will doubtless put the team on the offensive and forward-thinking midfielders Edin Visca, Senijad Ibricic and Izet Harjovic could help power the team through to the knock-out stages.

However, Bosnia's sting in the tail could well be their lack of depth. Eyebrows have been raised at the fact just two strikers - in the form of the talismanic Dežko and VfB Stuttgart's Vedad Ibišević - have taken the trip to Brazil. Bosnia could receive a harsh lesson in tournament football if suspension or injury test the number of players at Sušic's disposal. They acquitted themselves well in their opening game defeat against Argentina and will still be hopeful of making it through.  

While Bosnia's team and population will be thrilled by their maiden World Cup voyage, it's clear that Sušic and his men mean business, are not there to make up the numbers and could well charm a few more ardent fans of the beautiful game. 

Article originally appeared on Footymatters.com

How Hull City have propelled matchday analysis to the next level

Few would have anticipated Hull’s eye-catching return to the Premier League as the East Yorkshire club comfortably avoided relegation and reached the FA Cup final. Even fewer, perhaps, would have anticipated that a large part of the team’s success can be attributed to pinpoint performance analysis. 

The Tigers – who have faced off-field controversy over their owner’s desire to change the club’s name – finished the season four points clear of the bottom three, and only a dip in form at the end of the campaign prevented a higher-placed finish.

The FA Cup Final may have been one of the reasons behind a return of just one point from the last 15, but away from the cup the highlight was a 3-1 Premier League win over Liverpool at the KC Stadium, their first ever win over the Reds.

The January signings of of Nikica Jelavic and Shane Long have given Hull’s attack a new dimension, while Tom Huddlestone and Curtis Davies have added a steady hand to the side. But while performance analyst Laurence Stewart has played a far quieter role, it has been an equally effective one.

Stewart joined the club in the summer of 2009 when Phil Brown was manager, and has served under Iain Dowie, Nigel Pearson, Nick Barmby and now Steve Bruce in aiding Hull’s rise. He believes the science of performance analysis is becoming ever more common.

“I think that football analysis is constantly evolving and moving forward as it is one of the boom industries within professional sport,” he told Footymatters.com.

According to Stewart, Premier League and Championship teams have stolen a march on many of their European rivals in using sophisticated analysis to inform their play, contrary to the common perception that the British game is tactically naive compared with foreign incarnations.

Stewart has witnessed an evolution in techniques for analysing what’s happening on the pitch with software such as Sportscode, as well as Prozone and Scout 7, used to catalogue the minute detail of a game and present them in a simple form, easily understood by most players.

On matchday, he sits in the stands with a radio link to the bench, recording and annotating a live feed of the game. At half-time he’s present in the changing room to offer a video review to the players, and feedback key stats to staff.

“The key is working out what information is key to your staff and what information can be provided to help decision-making live during the game,” he added.

Away from the KC Stadium, Stewart works rigorously with the players in training, breaking them into playing units of defenders, midfielders, and attackers to discuss the previous game in the early part of the week, and then study their next opponents in detail in the run up to the weekend’s match.

“As a newly promoted team I think one of the things we have done very well is continued with the working practices that we employed last season in the Championship”

Stewart’s role in studying the opposition has also been vital this season as so many clubs have used very specific tactics. Whether it’s Liverpool’s high tempo burst out of the blocks – his work helped Hull inflict one of only six defeats on Brendan Rodgers’ side this season – or Southampton’s pressing game. Frequent use of the same tactics have been a feature of the season.

“There are some trends within how certain teams play, but these can differ from game to game depending on formations, injuries and squad rotation,” said Stewart. “Many people would have outlined Liverpool as a possession team early in the season and more recently they have been a very strong counter-attacking side, so although teams can have a certain style they may change from game to game.”

He believes that a continuity in Hull City’s approach to match preparation has helped maintain the momentum built up during promotion last season.

“As a newly promoted team I think one of the things we have done very well is continued with the working practices that we employed last season in the Championship,” said Stewart, adding that it is important to fully understand a manager’s playing style and the players’ capabilities.

But while statistical analysis is a closely guarded process on the touchline, it has come to prominence in the media. Stats specialists like OptaSport have become Twitter hits while former Manchester United and England defender Gary Neville’s in-depth Sky Sports analysis has found widespread praise.

Stewart said: “I feel that the use of stats and analysis by pundits is something that has generally been beneficial to the industry and magnified its uses. It has brought it into the homes of many more people.

“Some of the information that is presented may not always be the information that a club would be reviewing but I can see that it is interesting to the public. Many statistics regarding possession and passing are often used within the media to judge a player’s performance, but they simply do not provide enough context to adequately assess a player’s contribution.”

There’s little doubt stats and close analysis are now commonplace from football boss to blogger. Their impact has never been greater in the dressing room, and with the World Cup in Brazil fast approaching, intelligence on every major player around the globe will doubtless become vital.

Opinion: Do the Premier League or clubs really care about away fans?

If a shop had one customer who purchased goods twice a month and another who bought a maximum of twice a year, it's pretty clear where the majority of their efforts lie. A similar approach appears to be being taken by football clubs with visiting fans.

An event held by the Football Supporters Federation (FSF) in London this week devoted a significant proportion of time to discussing attending away matches. The football fans body has spent much of this season campaigning for it's Twenty's Plenty initiative - it demands away fans should not pay more than £20 for an adult ticket or £15 for concessions - and has rolled that into a wider drive called Away Fans Matter. 

The campaign aims to highlight the difficulties facing away fans including sky-high ticket prices, eye-watering train prices, inconvenient kick-off times moved at short notice for television and facilities at away grounds. The FSF note that the raft of problems, as well as the economy over the last six years, has hit attendances - in the Premier League 9.6% fewer away fans attended last season than the one before and figures were even harsher lower down the football pyramid. 

It's a campaign which strikes a chord with me. As an 'exiled' Sheffield Wednesday fan living in London, I go to as many away matches as home. I love the pack mentality of arriving at an away game and for a bellowing singer like me, it's a buzz often missing at Hillsborough. But it does cost a fair bit with trains, food and a pint or two - and I usually grimace at the facilities or poor spot in the ground we're allocated. For fans visiting Hillsborough it's even worse. Most visiting fans tell me the Leppings Lane end is horribly antiquated and unpleasant, a fact made all the more mortifying by the tragedy on April 15, 1989 - 25 years to the day before the FSF event.

FSF chief executive Kevin Miles did, however, outline some interesting progress in improving the away experience. The Premier League has awarded each club £200,000 to spend on away fans for three seasons and clubs have approached the initiative in different ways. Some have spent it on refurbishing away ends, some discounts on train travel or free buses - which interestingly proved controversial as many small, independent bus firms rely on football business. 

Miles argued discounts on tickets was the only fair use of the funds  "Not everybody wants to go to a game on a bus, get money off a pint or DVDs of their own team playing on the away concourse," he said. "The only thing that every fan does is buy a ticket."

The advent of reciprocal pricing as a result of campaigning appears to represent some progress. Following banners and marches, Newcastle United have discounted ticket prices for visiting West Bromwich Albion and Swansea fans and received the same treatment at The Hawthorns and Liberty Stadium. The FSF's next campaign is an attempt to break down price categorisation whereby fans of top teams such as Chelsea and Manchester City have to pay 'category A' prices wherever they go while lower profile teams enjoy cheaper prices.

"Could another drastic drop in the number of away fans damage the price of the next lucrative TV rights deal?"

But do the Premier League's clubs really have an appetite to improve the experience for away fans? For those visiting from the big clubs, allocations quickly sell out every season so price is unlikely to be a factor in filling the ground. As players wages continue to balloon, a reduction in the price of tickets for fans who visit infrequently is unlikely to be appealing. FA rules stipulate away fans must be charged equivalent prices to home fans but then often take other measures to justify charging more. 

Perhaps a surprising contrast is the Premier League's stance. Miles claims that chief executive Richard Scudamore is concerned about the reduction in numbers of away fans. Away fans obviously punch above their weight in adding atmosphere to proceedings and as such a lack of them could, Miles claims, damage the chances of another huge hike in the next TV broadcasting deal. But is that true? For many clubs, a televised match has meant swathes of empty seats for years. A TV game on a chilly Friday night has often kept home supporters not owning season tickets and away fans at home. Would another 10% drop in attendance really stop a broadcaster shelling out for the rights?

Miles is more concerned by the clubs' approach. "The clubs are less keen to see that big picture," he said. "Some of the clubs only see the away fans as people who come once a year, don't spend in the club shop and cost more to police." As TV money has become far greater than ticket sales in the Premier League, so fans actually being in the ground has slipped down the agenda. 

Clearly football clubs are businesses and many will prioritise their biggest customer, TV, over fans. But an acknowledgement is needed that away fans are not simply a bunch of drunk idiots arriving in a city to intimidate the public, buy a few pies and leave but the essence of why we attend matches rather than become armchair fans is vital. 

The FSF's goals are largely admirable and a refreshingly realistic approach is being taken to much of the issue. However, if the £20 ticket target is achievable, the impact on attendances at lower league clubs where ticket revenue is far more important and prices not much cheaper, needs to be carefully studied.

Yes, away fans matter and their voice needs to be heard.

Article originally appeared on Footymatters.com

Opinion: Will the Brazil 2014 World Cup be a Sochi or a South Africa?

The derisory comments made about the infrastructure in Sochi at the Winter Olympic Games have been round the world twice over but will have served as a deafening alarm bell for officials in Rio de Janeiro. 

 As one of the last high profile global sporting events before this summer's football World Cup, FIFA and Brazilian authorities will be watching the fan and media reaction to Sochi's shortcomings closely. Many of the comments, largely coming via Twitter from journalists, complaining about the accommodation and organisation in Sochi have been either deliberately humorous pictures of minor hotel faults or attempts to add insults to injury. 

It's clearly become rapidly cool to undermine the Olympic organisers - not least as Russia's authoritarian image means looking disorganised in public will hurt more - and the hashtag #Sochiproblems hosts an avalanche of quips.

But underneath the jokes, a serious warning lies. In Sochi, the stadia and slopes are in fine fettle but if everything else falls apart then the media and fans quickly make their voice heard.

FIFA's deliberate change in strategy over the last decade to use the World Cup as an opportunity to allow countries to develop their infrastructure at huge costs has proved a controversial one. The motives of FIFA - who notably takes large revenues from the World Cup's host nation - should always be questioned given its dubious record but the idea it may help the development of infrastructure and create jobs is admirable. 

As when South Africa was preparing for the last World Cup in 2010, much of the build up to this summer's tournament and 2016's Olympics has been dominated by questions over whether Brazil will be able to handle fans descending en masse, the likely political demonstrations and fan safety. While safety concerns - aside from a few stray live wires in showers - have not been foremost in the build up to Sochi, political debates over corruption and homosexuality in Russia have been. Last year's Confederations Cup was overshadowed by clashes between protestors over Brazilian state spending and police and it appears likely this will happen again.

Brazilian authorities can ill afford for the World Cup to go wrong with the Olympics coming so rapidly down the track afterwards. They will take heart from the fact South Africa coped admirably with the fans and crime stats were low. The tournament ran smoothly and the Vuvuzela, perhaps unfortunately, became a global hit.

However, it should be noted South Africa's stadiums predictably sit like so many before it (Athens anyone?) as rarely used white elephants. Even sports-mad and built up London has struggled to find an ideal solution for its Olympic stadia so Brazil will need to make sure plans are in place for new build stadiums. 

With fears over the safety of the builders at the Brazilian stadiums already hitting headlines, the pressure on Brazil to get it right is ratcheting up. The whole world wants a spectacular and colourful World Cup in arguably football's spiritual home. Let's hope #BrazilProblems remains confined to jokes noting the national team's embarrassment of riches in midfield. 

Beating Gary Lineker on penalties

As a little end of year treat, thought I'd post a few videos which show my supremacy at penalties over former England striker Gary Lineker. 

After an interview with the former Spurs and Barcelona star last month we took a few penalties, mine was scored first time and Gary's on the third attempt. 

Better get my ticket to Brazil 2014 booked!

The evolution of live blogging on football

Live blogging on football matches has become an established medium over the last decade as fans’ desire to access the latest updates on games and improvements in technology across platforms has driven an increase in its use. But competition is hotting up as new providers with innovative features square up; Alex Lawson takes a look at the tactic.

“1635: This match is petering out for a nil-nil, looks like the players, too, indulged in the half time steak and kidney pies. There’s not a hint of invention as both teams look content to take a point home.

“1637: GOAL! Fantastic strike from the left winger after a jinking run skinning four defenders and arrowing it into the top right hand corner. Astonishing.”

Such is the life of a live blogger, one minute attempting to make a quip about a paint-drying type scenario, the next describing incredible scenes at lightning pace. The discipline is a difficult one but represents one of the true innovations in modern journalism. While live blogging is now used to cover everything from court cases to elections, it was in sport that it found a mainstream audience as its structure suited the technique well.

BBC Sport online was among the first to offer the service as users logged on to keep abreast of the action at the cricket over-by-over. The broadcaster harnessed Radio 4′s Test Match Special’s colloquial, informal commentary style and passion for talking about unrelated oddities alongside the match in its text coverage. This tone continues to be the prevailing style employed by live bloggers.

Some of its journalists, including tennis coverage’s Caroline Cheese and live football boss Andy McKenzie, have gone on to form LiveWire Sport – a live blogging specialist set up in August 2011 which has covered major events including the Olympics, Euro 2012 and the Ryder Cup.

McKenzie tells FootyMatters.com the discipline has evolved significantly. “Live blogging has come a long way in the past decade when there weren’t too many media organisations covering the major events other than the likes of the BBC, the Guardian and Cricinfo,” he said. “If you look back to when England won the Rugby World Cup in 2003 the clockwatch, as they were called at the Beeb, was very different to what they are now: no pictures, no video, no interaction, no live stats, no pre-match build-up or post-match reaction or analysis. No personality, just a pretty dry description of the action. Looking back now they seem about as exciting as watching a clock.”

McKenzie adds that faster connections, increasing use of mobile and the growth of social media have spurred on the development of live coverage of sporting events. But if the market was dominated by several players initially, businesses like LiveWire are rolling up their sleeves for a fight now as new services launch. Cover It Live offers users several distinctive features including question and answer sessions and photo slideshows while US firm Scribble Live works with global giants including ESPN and CNN to deliver a similar service. Sports Mole, too, offers a rudimentary version of the service while Deltatre’s Diva service, aimed at TV rights holders, has introduced multiscreen video highlights. 

And then there’s Liveplayer. Introduced at the start of this season, Liveplayer is a product developed by digital marketing agency Aqueduct in partnership with LiveWire Sport to allow clubs to embed a live match centre feature on their websites. Aqueduct, which already had a strong relationship with Manchester City, launched the service with the Premier League title contenders this season.

In essence it offers the kind of live blogging service the BBC and national press sites currently offer – esoteric commentary complemented by quotes and tweets. However, Liveplayer’s offer adds a number of new features including player heat maps, manager’s programme notes and integration of local radio coverage.

The service is also designed for different missions – with one tab offering the basic facts of the match for those scanning on the move and another offering detailed commentary and highlights from social media. “The social media side of the match is of course important, and our research indicates this is especially so for younger fans,” says Aqueduct strategist Robert Quantrell. “Manchester City have used this research to increase the level of social media activation within the Liveplayer commentary stream, using image tweets, fan tweets and Instagram and Vine videos to provide alternative content sources for their fans.”

Quantrell says that adding a live match centre to their site can also help clubs connect with fans, creating a ‘digital stadium’ for those following the game remotely across the globe. “Innovation in social is key, of course, but being better than your competitors in the live matchday experience you offer to fans who can’t be at the game is, we think, an invaluable string to any football club’s bow,” he says.

The next steps taken in live blogging on football are likely to be significant ones. Quantrell believes multi-screening is likely to be key while online TV rights to matches could also shape its future. “The question is how we can fit in with a club or federation’s plans to use these rights, whether they choose to screen them behind a subscription paywall, registration wall, or by keeping the content free and exploiting sponsorship and advertising opportunities.”

BT Sport’s power play in inking its £897m deal to show the Champions League from 2015 may also drive this forward as the telecoms giant has experience in live blogging and screening matches online. McKenzie believes live sports blogging is on the cusp of a new era. “I think you’ll see things developing now that most broadcasters, clubs, governing bodies and even sponsors and brands are seeing the benefits of covering events live in terms of the huge audiences it can drive, the increased dwell times and engagement,” he says.

“Some of the things we’re working on are better integration with not just video, stats and social but also the possibilities with gaming and betting and how to maximise revenue from those audiences.”

The coverage of live matches online has developed rapidly from bland minute- by-minute descriptions of the action to interactive hubs for entertaining information often not even related to the game and shaping online communities in the last decade. As users habits continue to change rapidly, it appears likely the demand to feel like you’re at the match with the rest of the globe quipping in your ear will ratchet up significantly.

Article originally appeared on FootyMatters.com