What next season could hold for Sheffield Wednesday, promoted or not

Saturday's win over Cardiff, securing our play-off place, felt like a real landmark in Wednesday's recent history. Attempting to predict the outcome of the play-offs, incessantly dubbed 'a lottery', is basically pointless, save to say a couple of excellent performances over Derby and Cardiff have put us in a strong position. So what can we expect next season, whether it's off the back of a Wembley victory or not?

The Premier League
If the dream comes true and we make it back after a 16-year absence, you can be sure that the pain of the near two decade absence will be enough to spur on a fight to stay up. I've lost count of the number of times well-meaning neutrals have told me the Owls 'should' be in the top tier or are a 'sleeping giant' since the Millennium. Owner and tuna king Dejphon Chansiri and manager Carlos Carvalhal have talked a great game - i.e. promotion this season would be a bonus, the target was always next year. But, Leicester City excepted, long-term goals from football club owners ("we'll be in Europe in four years!") are rarely worth anything. Not least as managers aren't given more than 12 games if results start to turn sour. 

So expect instant spending on deepening the squad, improvements to the ground (how long does it feel since the Great Scoreboard Investment debate?), in a year in which the Hillsborough disaster is again under the microscope, and more commercial deals. Will Chansiri attempt to further boost Wednesday's profile in Asia using his own business links? Moreover, after the bad blood at the start of the season over ticket prices, can we expect matchday admission prices to shoot up? The chance to offer top dollar for the visits of the Manchester clubs, Arsenal and even the Foxes will surely be too much to resist. 
Unlike Southampton and Coventry, we hadn't spent years beating the drop by the skin of our teeth. Just two years prior to relegation, a Carbone and Di Canio inspired side ended 7th in the league. If the Owls return to the big time, it will not be with the Big Gun status with which we left it. That said, a team containing Bannan, Lee and Forestieri are unlikely to start hoofing it and could play some attractive top-flight football. Emulating Bournemouth, Swansea and Watford is the goal. 

The Championship 
And so to the less appealing. Conventional wisdom would assume that, with Carlos' new contract signed and talk of promotion really being the target next season, we will build on this season, and potentially target automatic promotion. The top six finish and the feel good factor around the club should be enough to hang on to our most talented assets - Forestieri, Hooper, Westwood, Bannan - even if a lower-end Premier League team came calling, you'd hope. In recent years a cluster of sides including Watford, Derby and Middlesborough have bounced back from playoffs defeats to put in strong follow-up seasons. 

In the unlikely event of an implosion, or even a distinctly average season, Chansiri's next move will be fascinating. New to football ownership, how important is it that the memorabilia-wearing businessman's South Yorkshire asset shows instant progress? On the plus side, potential matches with Aston Villa, Sunderland and Newcastle United (and perhaps even locals Bradford or Barnsley) could provide some blockbuster crowds in S6 while the Blades continue to languish, failing to provide Steel City derbies. 

The squad 
The implications for every squad member of the next, potentially, three matches of their career are too multitudinous to go into. But there are some intriguing prospects. Given a full season, especially if we remain in the Championship, Marco Matias' latent attacking talent, especially combining with a maturing Lucas Joao, would be great to see. Meanwhile, a run in a Premier League team for the injury-prone and oft-suspended Sam Hutchinson would be great to see. His classy passing and assured style could be a real benefit if we're to do more than just scrap it out. 

The club 
For the club and community as a whole, promotion would be massive. The spiralling debts and ill feeling of the post relegation years were symptomatic of a team which didn't expect demotion. 

Unlike Southampton and Coventry, we hadn't spent years beating the drop by the skin of our teeth. Just two years prior to relegation, a Carbone and Di Canio inspired side ended 7th in the league. If the Owls return to the big time, it will not be with the Big Gun status with which we left it. That said, a team containing Bannan, Lee and Forestieri are unlikely to start hoofing it and could play some attractive top-flight football. Emulating Bournemouth, Swansea and Watford is the goal. 

Memorable Sheffield Wednesday and Arsenal meetings

My beloved Sheffield Wednesday are preparing to face Arsenal in the fourth round of the Capital One Cup at Hillsborough at the end of the month. The match provides a great excuse to look at some memorable meetings between the Owls and the Gunners. Here's a few of the best:

Wednesday 1 - 1 Arsenal, 6 January 1979  
The first of five games between the sides in this thriller of a third round FA Cup tie - four replays were needed for Arsenal to get through, eventually winning one of the all time great finals 3-2 against Manchester United. The match nearly didn't go ahead as an Arsenal team featuring David O'Leary and Pat Rice looked dubiously at the frozen pitch and flying snowballs. But when South Yorkshireman and cup final hero Alan Sunderland headed in past Chris Turner after nine minutes that must've dissipated. Jeff Johnson hit back with a second half header of its own and the Owls had chances to win it. The tie would eventually be settled (after another 1-1, a 2-2 and a 3-3) but while Arsenal won the trophy, Wednesday ended the year with the glorious Boxing Day Massacre against Sheffield United.  

Wednesday 1 - 1 Arsenal, 5 May 1993 
The 112th FA Cup final was one of three Wembley meetings between the sides that year and the only one Wednesday didn't lose. A Wednesday side crammed full of stars (Chris Waddle, David Hirst, Mark Bright) came back from behind to level and dominated the second half. With manager Trevor Francis looking on in dodgy sunglasses, the Owls held their own and Hirst's poke in from John Harkes' nod back was deserved. Sadly it wasn't to be when the sides met the following Thursday but this was a great day for the blue half of Sheffield after the glorious victory over the Blades in the semi final. 

Wednesday 6 - 0, 31 December 1907
I won't claim to have been alive at the time but Wednesday, then still known as The Wednesday Football Club notched up their best ever victory against Woolwich Arsenal on New Year's Eve at the start of the last century. Some 9,000 Yorkshiremen turned up to see the First Division rout against an experienced Arsenal side featuring prolific goalscorer Bert Freeman, who was kept at bay. 

Arsenal 3 - 3 Wednesday, May 9 2000
Although Wednesday were relegated from the top flight (so far, yet to return) after a dismal season, the team's fate was sealed with a thriller at Highbury. Goals from Gerald Sibon and Giles De Bilde put the Owls 3-1 up and dreaming of staying up before, cruelly, late goals from Silvio Silvinho and Thierry Henry, which typical finesse, sealed Peter Shreeves' Owls' fate. It was a far cry from just four years earlier when Wednesday legend David Hirst literally rattled Arsenal with the fastest shot in history - 114mph - which thumped against the crossbar. 

Wednesday 1 - 0 Arsenal, 26 September 1998

To flip the common memory of this game - i.e. Paulo Di Canio's hotheaded push of referee Paul Alcock after he received a red card, and subsequently an 11 game ban - let's look at the result. A fantastic game saw chances at both ends with Dennis Bergkamp and Nicolas Anelka coming close and big Brazilian defender Emerson Thome thwarted by Gunners keeper Alex Manninger. Midfielder Lee Briscoe had missed a far easier chance before his last minute lobbed winner over the Austrian deputy keeper (to England shot stopper David Seaman). One of the most memorable days at Hillsborough of the 1990s for various reasons with victory over the champions secured. (I do remember BBC Radio 5live crossing to this game and shouting "and Paulo Di Canio!" - 'yesss!" I shouted thinking it a goal - "…has pushed over the referee!". Oh.) 

What have I missed? Pop comments below.

How can Sheffield Wednesday fans effectively protest against the ticket price hike?

No one wants to pay more for something than they have to, but a sense of value for money is paramount. It is a lack of this sense that enabled new Sheffield Wednesday owner Dejphon Chansiri to hike home matchday ticket prices - using a plethora of inexplicable categories for games - to as much as £52.

The anger at the sudden decision has enraged Owls fans and supporters organisations. The general feeling has been that this is an obscene amount to pay to watch second division football at Hillsborough which, last season in particular, has not exactly been home to spectacular top dollar football of late. It is unreasonable to expect a family to pay this (not least as the old ground hasn't exactly got great family facilities) when people are still struggling to find work in South Yorkshire and the next generation of kids who want to go may be deprived of the experience. What's more, the timing of the decision, after all the cheap early bird season tickets have finished sale, meant those on those on the fence about renewing or buying a season ticket who didn't have been heavily stung if they want to visit Hillsborough a bunch of times this season.

As an ardent fan proud that we were amongst the cheapest teams to go and see in the league it has been a painful turn of events.

To put the decision into context, Chansiri bought the club in January, taking over from Milan Mandaric - widely seen to have saved the club and who was even granted a 'Thank you Milan Day', unusual among chairmen. But, as Mandaric agreed to stay on to advise, we must assume he had some say in the ticket pricing decision. Chansiri, who has been popular with Owls fans, keen to see the seafood magnate spend big to achieve his much stated goal of reaching the Premier League. 

"Chansiri has approached his reign like a Prime Minister's - charm on arrival before dropping bombshells"

In a delayed letter explaining the ticket price hike, he used funding transfers (the only language that gets fans on side, we hardly want to hear the ticket cash is being spent on plush back room facilities) as a justification. It's pathetically transparent behaviour: bang on about attacking football, which of course everyone wants to see (but can be difficult in a tight division led by a new manager inexperienced in English football) and then demand the fans pay for it.

But is this really fair? In the Premier League, ticket income vastly lags TV rights and advertising revenues to fund multi-million pound transfers. With reduced access to that in the Championship, Chansiri has clearly decided the fans, rather than canny deals brokered by his business, will fund his ambitions. It appears he has approached his reign like a Prime Minister's parliamentary term - charm on arrival and shortly afterwards before dropping the bombshells, knowing you've bought yourself some time before the masses can really turn on you.

In response to the price hike - to £39, Bristol City fans have understandably decided to boycott the season opener at Hillsborough on August 8. We've seen a propensity, particularly at Premier League level, for teams to raise away prices against those who overcharge their fans and the temptation with a well supported club like Wednesday will doubtless be they will see the blue and white pound and do just that.

But I think this may be what it takes. As an exiled Owl in London, I go to plenty of games in the south and am always proud to stand amongst a heaving WAWAW faithful. If this number starts thinning out, the supporter numbers are held up against previous years and - after a few seasons of inflated revenge pricing - we become a less lucrative club to host, then Chansiri may be shamed into cutting prices. Empty seats at Hillsborough is one thing, but a true protest needs to reverberate far wider.

Although his background is very much not a footballing one, the more the new Owls owner becomes embedded in the flash, trophy asset world of football club ownership, the more his reputation will play a part. If this is as someone charging Premier League prices to see sub-par football, this may just force his hand.

Sheffield Wednesday: 2014-15 season in review

On the pitch 

There's been few seasons which have not ended in shredded nerves over the last decade, but this was one such. In fact, not since the 2007-08 Championship campaign have the Owls truly not challenged for promotion or fought to stave off relegation in the closing weeks. However, head coach Stuart Gray will be pleased to have seemingly consolidated the Owls' position in the second tier and shown signs they can challenge wealthier rivals, albeit falling away after early promise amongst the play-off contenders. This season's iteration of the Blue and White Wizards have been far more defensively resolute than previous incarnations, thanks largely to super-keeper Keiren Westwood and it will be intriguing to see if Gray continues to focus on a mean defence (the Owls finished 13th with -6 goal difference, above Forest who had +2). 

The owner
Sheffield expects. When Dejphon Chansiri bought the club in January, the expectation that the Thai seafood tycoon, inspired to take an interest in football by his son, would splash the cash was clear. With the first full transfer window under his stewardship opening in July, the trio at the top of the club - Gray and new recruits and Glenn Roeder and Adam Pearson - will be looking to strengthen. A relatively light-weight midfield and an inconsistent attack will doubtless be at the top of their list of problems. For Chansiri, this will be the first test of how willing he is to put money where his mouth is to achieve his bold target of bringing Premier League football back to S6 by 2017.

The manager
A mid-season fan campaign to force Stuart Gray out of a job after a cluster of lacklustre performances, not least at home, could easily have succeeded. With a new owner in, the man in the blue sportswear looked fairly likely to be shown the door. However, with Roeder and Pearson alongside him, there appears to be a recognition that Gray is a good man manager and a move to a more collegiate recruitment approach - with Chansiri's cash behind them - could well prove a canny move. I have my doubts about Roeder, given his patchy management record, but contacts in the upper echelons of the game are vital for Championship teams to nab nifty loan deals.

The players
Gray would have hoped to have named a more settled team through the season than he was able to. A combination of injury and form meant chopping and changing was the order of the season. A strong defence has been undermined by a midfield - with the exception of fan favourite Keiran Lee - that has lacked resolved, whether from the inconsistent Lewis McGugan or Jacques Maghoma, who needs to rediscover his finishing after bagging 26 goals in his four-year stint at Burton Albion. Up top, Stevie May has failed to delight. His record in Scotland made him an attractive signing, and his industry is an asset, but what looked at first like bad luck has spiralled into a host of missed chances. The £800,000 signing needs to be replaced with proven Championship quality. Alongside him Atdhe Nuhiu has probably done enough - not least through his dramatic party-pooping equaliser at Watford - to retain a starting position, although his lack of pace is a continual frustration and leaves Wednesday lacking when compared to the strike forces of Blackburn, Ipswich and Brentford this season. 

Player of the season
No contest. Westwood's form - which landed him in the Championship Team of the Year - will doubtless have caught the eye of bigger fish. If the Owls can hang on to the Irishman, and keep Chris Kirkland happy as understudy, then the defensive solidity his wonder stops have provided will prove the bedrock for development. The magnitude of those saves - worth around 15 points no doubt - cannot be underestimated. 

Moment of the season 
The turnaround at Rotherham, in which Wednesday turned a 2-1 deficit into a 3-2 win with the help of Lee, ranks among the great last gasp wins thanks to an enormous seven minutes injury time. Nuhiu's sharp finish at the Etihad in the FA Cup defeat to Manchester City comes a close second. 

New teams in prospect

With a new season, will come some interesting away games. Sunderland or Aston Villa could potentially fall out of the Premier League, so a trip to the Stadium of Light or Villa Park could provide tasty fixtures, as well as QPR and Burnley who could make swift returns to the division. At the other end, a return to Bristol City's Ashton Gate will provide Owls fans with happy memories of numerous victories although MK Dons' soulless Stadium MK is a less appealing prospect. Naturally, the Blades play-off challenge will be watched keenly by their neighbours and a Steel City derby for the first time since 2011-12 could be on the cards. 

Sheffield Wednesday's Yorkshire derby draw at Leeds highlights the Blades' absence

There was plenty of blood and thunder to be found on the pitch in this Yorkshire derby, it's just a shame it wasn't happening in south, rather than west Yorkshire. 

For all the excitement of a fiery game which could have gone either way, a feeling that this is a secondary sideshow to the main event of yesteryear couldn't help but prevail. 



Perhaps it's because my dad is a Sheffield United fan so it adds extra spice in our house.

A average-sized faithful of 1,300 Owls fans travelled to Elland Road - with many put off by the early kick-off, the fact it was on telly and, crucially, the obscene 45 quid ticket demands - and were in fine voice. Plenty of back-and-forth between the fans, shots of angry managers and crunching challenges definitely gave this the feeling of a derby, particularly in the second half, but the empty seats and consigned nature of the players at the end belied a game which just wasn't against the Blades.

But the game itself was an entertaining affair. A bright start from the Owls was backed up by their usual defensive resolution - playing the offside trap beautifully as the partnership of Loovens and Lees continues to mature, albeit with some frailties. Keiren Westwood behind them - later named Man of the Match - was again in fine form showing great agility and was modest in saying the final result was a “fair reflection” of a game which would have been lost without him. 

Leeds' goal, stroked home from a high ball by defender Giuseppe Bellusci, was a bitter pill, not least watching controversial president Massimo Chillino dance on the sidelines but came after a host of chances early in the second half.

Up front, the second half partnership between Stevie May and Gary Madine for Wednesday looked lively and both could have scored via a cluster of chances but for a lack of composure. The Owls' goal, rifled in by Chris Maguire from the edge of the box after good work by Jacques Maghoma, was a delight. With the ball on the bounce, the first time finish was a fantastic moment, and one which fans will hope he can repeat consistently if the blue and white wizards are to stay in the top 10. Fans will also hope the result heralds a repeat of last season, when a 1-1 draw at Elland Road was followed by a 6-0 thrashing of Leeds at Hillsborough.

Wednesday's squad remains unfeasibly shallow to compete for the play-offs at this point but, after a nightmare start to last season, we're basking in the glow of a team with a rare tight defence and good endeavour.

On this evidence, only enduring the sight of the Blades making a successful promotion push will bring our arch enemies - and a true derby game - back to S6 soon. 

Sheffield Wednesday's thrashing by Manchester City lays bare the task in hand

The last time the Owls took on Manchester City at home, I had a splitting earache. This time round, it was more of a headache as I sat in the pub as the goals racked up. 

The pain of watching underwhelming former England forward Darius Vassell score the winner in that particular 2007 FA Cup tie was only outmuscled by the vice-twisting pain in my right ear watching the match in my uncle Len's living room. 

A quick glance back at the highlights does little to make the memories happier. A relatively strong Owls side who have not been surpassed in terms of league position by following squads in the intervening seven years attempted valiantly to stave off Stuart Pearce's Manchester City with a team consisting of Joey Barton and Steven Ireland alongside the hapless Vassell. 

But if the years between the two ties have been defined by success (City's clutch of trophies, star players and two league titles) and lack of it (the Owls endured another stint in League One since), then tonight's match can be seen as immaterial.

The Blue and White Wizards entered the game in fine form, with defensive fortitude ironically proving the bedrock of a side who have calmly and rightfully taken up sixth position in the league unexpectedly this season. 

Whilst few of the #WAWAW ('We're all Wednesday aren't we?') chanting faithful harbour serious confidence a promotion push is possible despite the Owls' lofty position, there's still plenty of the emotion carried in the name of Everton loanee Hallam Hope. Even a failed takeover by Azerbaijani businessman Hafiz Mammadov, which collapsed after a long summer earlier this month, has failed to dampen spirits around S6.

But tonight's game proved that dreams of promotion need to be tempered. The realities of the modern game mean that, without investment, the Owls cannot expect to compete with a team that were so long their counterparts in near-achievement. Not least as boss Stuart Gray fielded a weakened team against their big money opponents.

Wednesday proved resolute and confident at times in the first half against the holders. A defensive line up led by lone striker Gary Madine valiantly fought off a Sky Blues team featuring several players who appeared in this summer's World Cup including Edin Dzeko and Frank Lampard. 

And it was Lampard, fresh from bashfully sticking a knife into Chelsea hearts at the weekend, who clipped the Owls' wings, slotting home from James Milner's cross just after half time.

There was, predictably, only one winner after the Romford boy's finish as Man City showed their class. Kamil Zayatte's sending off aided the inevitable and Lampard's rounding off of the victory summed up a night which said a lot about the last 15 years for Wednesday.

The margin of the eventual victory may have punctured the Hillsborough team, who have undoubtedly been looking forward to this glamour tie, but it's irrelevance must be noted. Wednesday's league position both now and at the end if the season will dictate whether a buyer - and thus a future - can be carved out for the much-patronised 'sleeping giant'. 

A flashy win against globally recognised opponents fielding a strong side would have been nice, but not essential in attracting the kind of overseas investors we need. Chairman Milan Mandarić this week claimed he turned down a multi-million offer for an Owls player in the transfer window, but he needs to stick or twist in deciding whether to invest in the Owls or ship out quickly. Could this be the decisive season in Wednesday's rudderless recent past? 

Sheffield Wednesday: Where next from here after failed takeover?

As Sheffield Wednesday's proposed takeover by Azerbaijan-born magnate Hafiz Mammadov crumbled to nothing this week, questions again resurfaced over the club's future. 

Fateful photo: Hafiz Mammadov and Milan Mandaric

The fate of the £40m takeover, first announced as a done deal with just Football League ratification needed by current owner Milan Mandaric in June, had felt inevitable since the first reports Mammadov was in financial difficulties began to surface. 

Despite denying the reports, the silence from Mammadov over the deal, and Mandaric's increasingly desperate comments meant fans' hopes of a deal had pretty much gone when first the start of the season, and then the transfer window, came and went. 

For Mandaric it has proved an embarrassing disaster. Updating fans of his every dinner meeting and allowing the Owls to carry the dubious Land of Fire logo on their shirts before the deal was done have further led to the continuing feeling of farse that surrounds the club. He has admitted his desire to please the fans clouded his judgement, hardly the actions of a canny businessman.

Mandaric's open desire to sell the club he purchased in 2010 and aided the promotion in 2011-12 has proved a saga typical of modern football. A number of figures have appeared in the executive box, chequebook remaining firmly in the pocket during his tenure and the Mammadov 'deal' was met positively by the fans. With the squad, and ground, in need of investment a takeover by an owner with deeper pockets has felt like an inevitability. 

On a personal note, while I understand the realities of competing in the modern game means a big bucks owner is almost a pre-requisite for any club with hopes of reaching the glitzy Premier League, I was uneasy when the deal was announced. Here is a club with rich heritage, strong links to a football mad city and with a large and loyal fan base. The idea of selling out to an oil and energy tycoon with links an Azeri regime with a poor human rights record, albeit one of owns RC Lens and FC Baku already, does not sit well with the ethos of the club.

It has pained me to see how Nottingham Forest, a club I worked for for five years, have seemingly turned around their ailing financial situation so easily. Forest-mad Kuwaiti owner Fawaz Al Hasawi took over in 2012 and, despite being unafraid to flex his muscle in hiring and firing managers, has invested in a squad that are looking strong and sitting pretty at the top of the table. Is there no equivalent for Wednesday, a club of similar stature?

Of course, the pain over the protracted takeover has been overshadowed by an unexpectedly bright start to the season. On a shoestring budget, manager Stuart Gray has assembled a squad lacking depth but with a defensive solidity rarely associated with Wednesday. If Mandaric is to find a new buyer for the club, and he insists (rather unconvincingly) the offers remain out there, then it's vital the team are performing and at least hinting that promotion is a possibility in the near future. 

If a new owner is not found then it appears unlikely Mandaric himself is likely to step up his spending on the squad. I was proved wrong in my unease when the controversial Serbian took over, with his reputation at Leicester and Portsmouth distinctly tarnished, but he has backed the club so far. 

But in the here and now, significant investment is needed to keep a club whose fans deserve good times to return to Hillsborough but have far from earned the right to compete at the highest level on the pitch during their 15 years out of the top flight. Without investment, middle table mediocrity appears most likely, and relegation remains a realistic fear.

Troubled times as ever in S6 then, but a resolution of sorts could prompt some imminent decisive action.